Images, April 2010
vol.7, no.2

Memo from the President
By Maureen Burns (Archivision and IMAGinED Consulting)
President, Visual Resources Association

VRA 28

The Atlanta conference felt a bit like a whirlwind and although the breeze has slowed to gusts, your new president is still weathering the storm! So, first I should thank the VRA Board members and leaders, past and present, for so capably helping me transition into this job and for their ongoing supportiveness. I plan on following the lead of Allan Kohl in communicating with you often through this newsletter and other channels. Although Allan is now an honorary, non-voting member of the Board, he continues to do wonderful work for this organization and I would like to acknowledge his thoughtful leadership over the last two years. Brian Shelburne and Heidi Raatz handle conference arrangements and program planning with such pizzaz, they almost make vice presidential work look easy. Long hours at the registration desk is just the tip of the iceberg for the Membership Services Coordinator Lise Hawkos, Secretary Marcia Focht, Treasurer Jane Darcovich and now Billy Kwan, and our omnipresent Destination Consultant Tom Costello. Mark Pompelia’s conference Web site, publications, and signage were as aesthetic and informative as ever. He handed the public relations and communications baton to Robb Detlefs who has already run with it in a big way. The incoming Board members also handled pre-conference publicity with a fun series of “Welcome to Atlanta” messages. Thank you for your dedication and service to VRA.

Over twenty years of being an active professional in VRA and attending conferences is not enough to completely prepare a person for the insider view of board work and conference planning. I am even more amazed than I expected to be at the hard work, dedication, collegiality, and generosity of the VRA membership. This means YOU—from newbies to veterans, students to officers—VRA relies completely on your volunteer efforts. Without your participation, how could there be knowledge sharing, problem solving, dialog, networking and the annual regeneration these activities induce? You are so bright, capable, creative, and fun. Thank you to all the committees who do heavy lifting for the organization; the vendors who provide resources, tools, services, and support; the chapter chairs and members who organize activities at the regional level; mentors who help orientate new members and student attendees; vendor slam organizers and participants; the raffle performers and desk volunteers; special interest and user groups; the experts we can ask; the birds of feather luncheon flutterers; the registration desk volunteers; tour guides; hotel staff, the list goes on and on. Your wonderful efforts and spirit of volunteerism make the VRA conference and this organization as a whole a vital forum for information professionals. Thank you for all you do for VRA.

Although the economic downturn continues to impact conference attendance, almost 200 people were able to participate this year in Atlanta. It was quite moving to see the twenty people donors and sponsors helped bring to the conference receive their travel awards. Our deepest appreciation goes out to the members, non-profit and corporate sponsors, VRA Chapters, and the Visual Resources Association Foundation for your support as well as for your generous raffle donations and contributions to the conference program. It was great to be in a geographical part of the country we have not visited often. Thank you to all the local arrangements committee members and the Southeast Chapter members for your great planning (especially Frank Jackson, Pat Cosper, Mary Alexander, & Shane McDonald) as well as for strutting out some good weather. Our meetings were in one of John Portman’s fabulous hotel spaces—once the tallest hotel in the world with 72 floors. Many of us fell for this Atlanta architect’s jaw-dropping interior spaces with several of his impressive architectural projects in walking distance. Although the lobby’s indoor lake with pods is no longer there, you could almost always find VRA members networking in the comfortable social areas or braving the ear-popping elevator ride to the revolving restaurant and cocktail lounge at the top of this impressive 1976 structure. For those who could get to the High Museum, there was the added bonus of a special show about this native son, still a creative force in his nineties. Whether you could attend the conference or not, please complete the online surveys to evaluate your experience and help us improve our planning for future conferences. Next year you can get twice the bang for your buck with VRA and ARLIS/NA meeting together in Minneapolis—hope you can join us there!

The new compact schedule (72 hours) meant that everyone had to hit the ground running and ran themselves a bit ragged to attend everything. But, this resulted in a wonderful sort of conference energy and it was fun to follow the backchannel tweets (#VRA2010) to try and keep up with this frantic pace (now archived at http://www.twapperkeeper.com/hashtag/vra2010). The conference content was right on with pertinent themes such as strategic planning, advocacy, marketing, professional viability, safeguarding collections, transitioning to learning spaces, metadata interoperability, and, of course, new technologies. I’d like to make a special nod to our international colleagues who traveled so far (and Skyped in) to inform us about trends on the “other side of the pond.” I feel fortunate to have had a delightful dinner out with many of them at Mary Mac’s Tea Room where we had the opportunity to explore the culinary delights of southern cooking. Thank you to all the planners, organizers, moderators, speakers, panelists, and workshop facilitators for this pragmatic information and inspirational content. Please visit slideshare regularly as the presentations continue to be uploaded at http://www.slideshare.net/event/vra-2010-atlanta and don’t forget the images at http://www.flickr.com/groups/vra_events/ if you want to reminisce or feel like you were there.

I hope I am speaking for all of VRA when I say that one of the most exciting conference moments was when Murtha Baca and Patricia Harpring were honored with the 2010 Nancy DeLaurier Award for their work on the Getty Vocabularies. When it was announced at the members dinner, there were thunderous applause and such a outpouring of emotion/enthusiasm as is rarely experienced. The award honors distinguished achievement in the field of image management and this unparalleled body of work fit the bill in the biggest of ways. Letters of support for this nomination poured in from around the world and I was proud to be on the podium with Sherman Clarke reading excerpts from them to honor two such deserving people. The grateful recipients were seriously moved as reflected in their responses, but also cracked us up by pointing out that the “ice scrapers” emblazoned with the 2011 Twin Cities conference information raised a red flag for them since that term is not in the AAT!

The extraordinary plenary speakers bracketed the opening and closing of the conference. Peter Brantley from the Internet Archive enlightened us on the profound changes we are experiencing having moved from a relatively static world of information with content at the center to a dynamic one with discovery at the core and a process of networked mediated social interactions. The roles of information professionals in this world require reinvention since acquiring and exposing content in a passive way is not enough. We need to actively pull information from many sources, interact with it to generate interest and curiosity, and facilitate how our patrons use of it. Jason Roy from the University of Minnesota provided pragmatic advice for how we can add value to the online community and build “collective collections.” He suggested we think about the things that the high profile projects aren’t doing and mind the gaps to set our priorities. Thankfully the Strategic Plan Task Force helped us to ground these inspirational presentations in a lively session where they shared the goals and recommendations of the Strategic Plan and entertained questions. The Board will be using this document to guide the work of the next five years and we encourage the membership to read through it and provide us with feedback. Thank you to our special guests and the hard workers on this task force who provided such creative suggestions for guiding our future.

On a lighter note, the Raffle Rousers outdid themselves again! Katie Scarlett O'Hara Hamilton Kennedy Butler (aka Empress Patti) waltzed into the VRAffle wearing a flowing gown, not only made from curtains, but with the curtain rod still attached! While Mr. Rhett Allan Kohl Butler sacrificed his facial hair yet again to fit the part and keep the Raffle Rousers in line. If you didn’t see the “Gone with the Slides” poster in the special events part of the conference Web site, go back and take a look as it can give you a good feel for what went on. Behind the laughter is a lot of hard work, so “brava and bravo” once again for a great event. I’m also excited to report that I won Scarlett O’Lizard after many years of trying for one of Eileen Fry’s beaded creations. 

I’ve gone on too long, but hope I’ve helped those of you who could not attend feel a little bit like you were there with us in Atlanta. Here’s one final THANK YOU to all the VRA membership and best wishes for a great year ahead!

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